About Us

The mission of the Cornell Food and Brand Lab is to change how food is purchased, prepared, and consumed. Using new tools of behavioral science, we invent healthy eating solutions for consumers, companies, and communities.  We invent, redesign, and empower.

Started in 1997, the Food and Brand Lab has grown into an internationally recognized, one of a kind, Food Psychology and Consumer Behavior research lab. We are an interdisciplinary group of faculty, students, and Post-Doctoral researchers from psychology, food science, nutrition, marketing, behavioral economics and agricultural economics. We discover how humans relate to food with the end goal of uncovering solutions to improve eating environments and help individuals eat better.

In addition to self-funding a great deal of our research, the Food and Brand Lab receives support from a variety of sources including competitive federal grants from agencies such as the National Institute of Health and the US Department of Agriculture, Private Industry, Not for Profits and Research Foundations.

Our research has also driven the creation of the Cornell Center for Behavioral Economics in Child Nutrition Programs (BEN) which is a center devoted to funding research concerning children’s dietary health. Subsequently, the Smarter Lunchrooms Movement was developed to conduct research in school lunchrooms and disseminate findings nationwide. Currently about 30,000 schools across the US participate in the Smarter Lunchrooms Movement.

The Food and Brand Lab was founded at the University of Illinois in 1997 by Professor Brian Wansink and moved to Cornell University in 2005. Dr. Wansink remains director of the Lab today.

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Faculty and Staff


Brian Wansink

Brian Wansink

Photo of Brian(PhD in Marketing & Consumer Behavior-1990, Stanford University) Brian is the John Dyson Professor of Marketing in the Department of Applied Economics and Management at Cornell University, Ithaca NY and the Director of the Cornell University Food and Brand Lab.  

Brian is a leading expert in changing eating behavior – both on an individual level and on a mass scale – using principles of behavioral science. His research focuses on how ads, packaging, and personality traits influence the usage frequency and usage volume of healthy foods. His research on consumption volume has won national and international awards for its relevance to consumers. His findings have been widely featured on 20/20, BBC News, The Learning Channel, all news networks, and on the front pages of the Wall Street Journal and the New York Times. He is also  the author of Mindless Eating (2006) and Slim by Design (2014) as well as over 200 peer-reviewed journal articles. From 2007 until 2009 he was appointed by the White House as the USDA’s CNPP Executive Director in charge of the Dietary Guidelines for 2010 and the Food Guide Pyramid (MyPyramid.gov). He is a former bad open-mic comic and rock sax player. He lives with his wife and three girls in Ithaca, New York, where he enjoys both French food and French fries.

David R. Just

David R. Just

Photo of David(Ph.D. 2001 - University of California at Berkeley) David is a Professor and Co-Director of the Cornell Center for Behavioral Economics in Child Nutrition Programs in the Charles H. Dyson School of Applied Economics & Management at Cornell University.

His work on behavioral economics and the school lunch program has shown how low cost solutions can lead school children to make healthier choices without reducing overall availability of choices. His research has won wide recognition, winning the American Journal of Agricultural Economics Outstanding Journal Article (2009, 2008 honorable mention) and was cited by Discover Magazine as one of the top science stories of 2006. Dr. Just is also the author of the book Introduction to Behavioral Economics published in 2013.

Sandra Cuellar-Healey

Sandra Cuellar-Healey

(Master of Agriculture 1996, Master of Food Science, 1985 - Cornell University) Sandra is an Extension Associate and Director of Communications for the Food and Brand Lab in the Charles H. Dyson School of Applied Economics & Management at Cornell University. She is also the Director of the new eXtension Community of Practice Healthy Food Choices in Schools.

As the Director of Communications and Outreach for the Food and Brand Lab, Sandra handles all public relations with consumers, researchers and students, and requests from the national international media. She is the editor of the semi-annual newsletter and manages the Lab's website. She also provides logistical support for the execution of the Lab's research and outreach activities, including Consumer Camp every June in Ithaca, NY. On a personal note, Sandra was born in Bogota, Colombia and enjoys living in Ithaca, NY. She loves traveling and cooking.

Adam Brumberg

Adam Brumberg

(Marketing, Food Industry Management, Market Research, Cornell University) Adam is a Research Specialist in the Charles H. Dyson School of Applied Economics & Management at Cornell University and the Deputy Director of the Food and Brand Lab.

Working directly with Brian Wansink and the Cornell Center for Behavioral Economics in Childhood Nutrition (BEN) co-director David Just, he coordinates academic and industry research conducted by both the Food and Brand Lab and the BEN Center. Adam joined the Food & Brand Lab after a lengthy marketing/sales career in the wine industry during which he worked with all the links of the distribution chain as well as acting as a marketing/research consultant to a variety of industry and non-profit clients. He is currently conducting research on how to adjust to an empty nest, given 2 daughters in college.

Aner Tal

Aner Tal

(PhD Consumer Behavior 2009 Duke University, MBA 2002 Tel-Aviv University) Aner is a research associate in the Food and Brand Lab.

His main research interests are hedonics, embodied cognition, and the manner in which consumers are affected by spurious factors external to products in their experience and evaluation. Outside the lab, Aner is an avid reader and film aficionado, a photographer and amateur improviser. One day he would like to know how to cook and juggle fire without burning himself in the process.

Kathryn Hoy

Kathryn Hoy

(RD, Master of Food Nutrition, Bowling Green State University) is Extension Support Specialist in the Charles H. Dyson School of Applied Economics and Management at Cornell University and the Manager of the Center for Behavioral Economics in Child Nutrition Programs (BEN).

Kathryn is responsible for daily operation tasks, program outreach and stewardship of BEN's many research opportunities and projects. Kathryn is the Director of PR & Marketing for the American Dietetic Association (ADA) Dietetic Practice Group (DPG): Nutrition Entrepreneurs and assists with the development and implementation of several child health related non-profits.

Katherine Greene

Katherine Greene

(MPH, University of Albany) is a Research Support Specialist in the Cornell Food and Brand Lab.  She is also Project Manager of the AFRI, Smarter Lunchrooms research project.

Katie is responsible for the management of the AFRI Smarter Lunchrooms research project, including: coordinating research team and partners, organizing and conducting field research, and managing project logistics. 

Katherine Baildon

Katherine Baildon

(BA, 2012— Alfred University) Katie is Assistant to the Director of Communications for the Food and Brand Lab and Assistant to the Director of the eXtension Healthy Food Choices in Schools Community of Practice. 

As Communications Specialist for the Food and Brand Lab, Katie assists with website content development and maintenance, media outreach, and social media. 

Rosemarie Hanson

Rosemarie Hanson

(BS, Business Management and Marketing, Cornell University) Rose is the Food and Brand Lab Editorial Assistant.

Rose assists team researchers with the preparation of papers for submission and shepherds them through the process until the papers are accepted.

Andrea N Rooney

Andrea N Rooney

(BA, Psychology, University of Minnesota) Andrea is a Food and Brand Lab Publication Assistant.

Andrea assists team researchers with the preparation of papers for submission and shepherds them through the process until the papers are accepted.

Kevin Kniffin

Kevin Kniffin

(Ph.D., SUNY-Binghamton) Kevin is Director of the Laboratory for Experimental Economics and Decision Research (LEEDR) and a postdoctoral research associate in the Charles H. Dyson School of Applied Economics and Management at Cornell University.

His research has focused on the ways in which cooperation and competition within small groups impacts specific kinds of behavioral processes and outcomes.  For example, he has contributed articles to Human Performance and PLOS ONE that find that meal-sharing contributes favorably and importantly to group relationships and success.  His work has been featured in The New York Times Science Times, The Wall Street Journal, and numerous other outlets including Forbes, Fortune, Men's Health, and Cosmopolitan.

Liam Wickes-Do

Liam Wickes-Do

Liam is a Research Aide in the Cornell Food and Brand Lab. 

Liam primarily works with entering raw data and producing in house video content. He also assists researchers in field and lab studies and the submission of papers. 

Chinda Sam

Chinda Sam

(BS in Business Administration & Management, Ithaca College) Chinda is a Research Aide in the Cornell Food and Brand Lab.

Chinda assists researchers with various Food & Brand Lab projects including the collection and entry of data, the submission of articles, and other tasks as requested.


Postdoctoral Researchers


Gnel Gabrielyan

Gnel Gabrielyan

(PhD in Economics, Washington State University) Gnel is currently a postdoctoral researcher at the Cornell Food and Brand Lab.

Gnel’s research focuses on consumer and behavioral economics. His dissertation focused on the brewing industry. Specifically on analyzing consumer preferences and willingness to pay for intrinsic and extrinsic characteristics of beer and export price formation of U.S. hops.

John Brand

John Brand

(PhD Cognitive Psychology, Concordia University, Montreal, Quebec) John is currently a postdoctoral researcher at the Cornell Food and Brand Lab.

John's general area of research is in the human reasoning domain, with particular emphasis on understating how our environment affects of our food decisions. His research employs a unique interdisciplinary approach that combines cognitive psychology, perception science, and food psychology to investigate how environmental cues affect our everyday food choices. Current research projects investigate how the media have increased the perception of consumption norms, and how brain structures contribute to the perception and evaluation of both physical and hedonic aspects of food. In all his work, he tries to develop easy to use heuristic techniques that can be used to encourage healthier eating habits.  

Andrew Hanks

Andrew Hanks

(PhD in Economics, Washington State University) Drew was a postdoctoral researcher at the Cornell Food and Brand Lab from 2011 to 2014.

Drew is Assistant Professor in the Human Sciences Department of the College of Education and Human Ecology at Ohio State University.

As a result of his time at the Food and Brand Lab he authored or co-authored the following papers:

Lara Latimer

Lara Latimer

(PhD in Health Education, University of Texas in Austin) Lara was a postdoctoral researcher at the Cornell Food and Band Lab from 2013-2014.

Lara is a Consultant & Lecturer at the University of Texas, Austin.

As a result of her time at the Food and Brand Lab she co-authored the following papers: 

Lizzy Pope

Lizzy Pope

(PhD in Animal, Nutrition and Food Science, University of Vermont) was a postdoctoral researcher at the Cornell Food and Brand Lab from 2013 to 2014.

Lizzy is Assistant Professor and Director of the Didactic Program in Dietetics at the University of Vermont.

As a result of her time at the Food and Brand Lab she authored or co-authored the following papers:

Mitsuru Shimizu

Mitsuru Shimizu

(PhD in Social/Personality Psychology, State University of New York at Buffalo) Mitsuru was a postdoctoral researcher at the Cornell Food and Brand Lab from 2008 to 2013.

Mitsuru is Assistant Professor in the Department of Psychology at Southern Illinois University Edwardsville.

As a result of his time at the Food and Brand Lab he authored or co-authored the following papers:

Collin Payne

Collin Payne

(PhD, Brigham Young University) Collin was a postdoctoral researcher at the Cornell Food and Brand Lab from 2005 to 2008.

Collin is now Associate Professor of Marketing at New Mexico State University.

As a result of his time at the Food and Brand Lab he authored or co-authored the following papers:

Lenny Vartanian

Lenny Vartanian

(PhD in Psychology (with clinical extension), University of Toronto) Lenny was a postdoctoral researcher at the Cornell Food and Brand Lab in 2007.

Lenny is now Senior Lecturer at the University of New South Wales in the School of Psychology.

 As a result of his time at the Food and Brand Lab he authored the following papers:

  • Lenny R. Vartanian, Kristin M. Kernan and Brian Wansink (2016). Clutter, Chaos, and Overconsumption: The Role of Mind-Set in Stressful and Chaotic Food Environments. Environment & Behavior, in press. 
  • Vartanian, Lenny, Peter Herman, and Brian Wansink (2008). Are We Aware of the External Factors That Influence Our Food Intake? Health Psychology: 27(5), 533-583. doi: 10.1037/0278-6133.27.5.533

Koert van Ittersum

Koert van Ittersum

(PhD, in Marketing and Consumer Behavior, Wageningen University, the Netherlands) Koert was a postdoctoral researcher at the University of Illinois Food and Brand Lab from 2000-2003.

Koert is now Professor of Marketing and Consumer Well-Being at the University of Groningen in the Netherlands.

As a result of his time at the Food and Brand Lab he authored or co-authored the following papers:

Joost Pennings

Joost Pennings

(PhD in Marketing and Finance, Wageningen University) Joost was a postdoctoral researcher at the University of Illinois Food and Brand Lab from 1998-1999.

Joost is Professor in Finance and Marketing at Maastricht University, the Netherlands.

As a result of his time at the Food and Brand Lab he authored or co-authored the following papers: 


Visiting Scholars


Alexandra Festila

Alexandra Festila

(PhD, Marketing, Aarhus University, Denmark) Alexandra was a visiting scholar at the Food and Brand Lab from May 5th to June 30th, 2015.

Alexandra’s research focuses on package design and how it can be used to improve communication of food products’ healthfulness. 

Astrid Junghans

Astrid Junghans

(PhD candidate, Self-regulation Lab at Utrecht University, Netherlands and Early Stage Researcher, Marie Curie Initial Training Network, CONCORT) Astrid was a visiting scholar at the Food and Brand Lab from April 29th to July 30th, 2015. 

Astrid’s research focuses on consumers’ responses to nudging heathy eating behavior, specifically factors influencing taste perceptions, and children’s eating behavior at fast-food restaurants.

About her time at the lab Astrid says: 

“The F&BL is full of inspiration, possibilities, and drive to make things happen. It only takes eagerness and a desire to explore the world of food and eating for the F&BL to make the research world your oyster. A great lesson in what can be done if you just want to!”

Tim Döring

Tim Döring

(BSc Friedrich Schiller University Jena, Germany)  Tim was a visiting scholar at the Food and Brand Lab from March 30th to June 27th, 2015.

Tim’s research focuses on environmental cues and social influences in full service restaurants.

About his time at the Lab Tim said: 

“Brian and the whole Food and Brad Lab team took me in as one of theirs from day one. Without hesitation I was able to work as a researcher and as a result several papers were submitted to scientific journals. My stay will have a long lasting effect on my career and my life.”

As result of his time visiting the Food and Brand Lab, he co-authored the following paper: 

  • Döring, Tim and Brian Wansink (2016). The Waiter’s Weight:  Does a Server’s BMI Relate to How Much Food Diners Order?”  Environment & Behavior, in press. 

Anna-Leena Vuorinen

Anna-Leena Vuorinen

(VTT Technical Research Center of Finland) Anna-Leena was a visiting scholar at the Food and Brand Lab from January 27th to October 15th, 2015.

Anna-Leena’s research focuses on developing and evaluating the effect of technology-assisted health interventions.

She has co-authored the following papers in collaboration with the Food and Brand Lab:

Gustavo Porpino 

Gustavo Porpino 

(Ph.D., marketing, Getulio Vargas Foundation, Sao Paulo, Brazil) Gustavo was a visiting scholar at the Food and Brand Lab from August 1st, 2014 to March 1st, 2015).

Gustavo's research focuses on consumer behavior related to food consumption, food marketing, consumer research aimed at educating consumers, and fostering public policies.

He has worked for the Brazilian Agricultural Research Corporation (Embrapa) since 2006. He grew up in the beautiful coastal city of Natal, Brazil where he used to play soccer on the beach.

About the Lab Gustavo says: 

“My experience at the Cornell Food and Brand Lab was enriching, and life in Ithaca was peaceful and an opportunity to interact with people with distinct cultural backgrounds. Professor Brian Wansink and his team were welcoming and supportive, and I was able to collect data for my PhD dissertation and get a paper published. The first study published got quite a lot of media attention, both in the US and in Brazil. Overall a visiting scholar program in Ithaca is an unforgettable experience likely to positively impact one’s future career.”

As a result of his visit to the Food and Brand Lab, he co-authored the following papers: 

  • Porpino, Gustavo, Brian Wansink, and Juracy Parente (2016). Wasted positive intentions: the role of affection and abundance on household food waste. Journal of Food Products Marketing, in press.
  • Porpino, Gustavo, Juracy Parente, and Brian Wansink (2015). Food Waste Paradox:  Antecedents of Food Disposal in Low Income HouseholdsInternational Journal of Consumer Studies, 39(6), 619-629.

Ozge Siğirci

Ozge Siğirci

(PhD, Production Management and Marketing, Marmara University, Turkey) Ozge was a visiting scholar at the Food and Brand Lab from September 1st, 2013 to March 31st, 2014. 

Ozge is currently a Research Assistant at Marmara University in Turkey.

About her time at the Lab Ozge says: 

“I worked at Food and Brand Lab as a visiting scholar for nearly eight months which was a tremendous experience. Our research got accepted from very prestigious SSCI journals in a very short period of time and moreover they got great attention from media such as LA Times, Times, The Huffington Post.”

As a result of her visit to the Food and Brand Lab, she co-authored the following papers: 

Kirsikka Kaipainen

Kirsikka Kaipainen

(PhD, Information Technology for Health and Biology, Tampere University of Technology, Finland) Kirsikka was a visiting scholar at the Food and Brand Lab from January 16th 2012 to December 14th 2012. 

Kirsikka is the Founder and R&D Mastermind at headsted.com.

As a result of her visit to the Food and Brand Lab she authored or co-authored the following papers: 

Kristen Bevelander

Kristen Bevelander

(PhD, Developmental Psychopathology, Radboud University Nijmegen, the Netherlands) Kristen was a visiting scholar at the Food and Brand Lab from September 15th to December 7th, 2012.

Kris is a Postdoctoral Researcher and Research Manager at the Behavioural Science Institute, Radboud University Nijmegen, the Netherlands

As a result of her visit to the Food and Brand Lab she authored the following papers:

Simone Dohle

Simone Dohle

(Ph.D. Psychology, University of Zürich, Switzerland) Simone was a visiting scholar at the Food and Brand Lab from August 1st to October 31st, 2012.

Simone is currently a researcher at the University of Cologne, Germany

About her time at the Lab Simone says: 

"I really enjoyed my stay at the F&BL! Brian and his team are just great....the lab offers you the opportunity to work in a creative, collegial, and collaborative atmosphere."

As a result of her visit to the Food and Brand Lab she authored or co-authored the following papers: 

Polymeros Chrysochou 

Polymeros Chrysochou 

(PhD in Marketing from the Aarhus School of Business, Denmark) Polymeros was a visiting scholar at the Food and Brand Lab from March 1st to April 30th, 2011.

Polymeros is Associate Professor Marketing and Consumer Behavior at Aarhus University, Denmark.  His research interests include: food marketing and consumer behavior, with emphasis on brand loyalty, organic food, packaging and healthy eating practices.

About his time at the Lab Polymeros says: 

“During my stay as a visiting scholar I received a lot of inspiration and developed new ideas for my research. Brian Wansink and the people associated with the F&BL are top in making research look simple and exciting!”

Ellen van Kleef

Ellen van Kleef

(PhD, Marketing and Consumer Behaviour, Wageningen University, the Netherlands) Ellen was a visiting scholar at the Food and Brand Lab from September 1st, 2009 to August 31st, 2010.

Ellen is Assistant Professor in the Marketing and Consumer Behaviour Group at Wageningen University, the Netherlands. 

About her time at the Lab Ellen says: 

“Brian and everyone else of the dedicated F&BL team definitely influenced my views on what excellent research is. My year at the lab was one of the best experiences ever: it further pushed me to think creatively about which research questions to ask and how to set up novel studies.”

As a result of her visit to the Food and Brand Lab she authored or co-authored the following papers: 

Aki Omori 

Aki Omori 

(BA in International Cultural Studies, Tsuda College, Japan) Aki was a visiting scholar at the Food and Brand Lab from August 1st, 2009 to March 31st, 2010.

Aki is a staff writer at The Yomiuri Shimbun Newspaper in Japan.

As a result of her visit to the Food and Brand Lab she co-authored the following paper:

Francesca Zampollo 

Francesca Zampollo 

(PhD in Design Theory applied to Food Design, London Metropolitan University, England) Francesca was a visiting scholar at the Food and Brand Lab from April 1st to September 30th, 2009.

Francesca is Senior Lecturer at Auckland University of Technology, New Zealand . 

About her time at the Lab Francesca says: 

“In 2009, while I was in the middle of my PhD, I spent 6 months at the Cornell Food & Brand Lab. I can confidently say that this has been the best possible experience of my research career. Even though a young student, I was made part of research planning, data collection, data analysis and writing articles, and my input was valued and appreciated. The Lab taught me many key skills and I have grown a lot as a researcher and as a human being. Dr Brian Wansink remains today one of the most influential figures in my career, a mentor and a friend. His teachings were invaluable and something I still apply to my current practice.” 

As a result of her visit to the Food and Brand Lab she authored or co-authored the following papers:

Guido Camps 

Guido Camps 

(MS in Veterinary Medicine and Cognitive Psychology, Universiteit Utrecht, the Netherlands) Guido was a visiting scholar at the Food and Brand Lab from July 15th to September 15th, 2009.

Guido is currently a PhD candidate at Wageningen University & Research Center, the Netherlands in the Division of Human Nutrition. 

About his time at the Lab he says: 

“The Cornell Food and Brand Lab is a creative place with ample opportunities to develop your skills. Being at the Lab is a special combination of hard work and loads of fun, which will reward you with new experiences and exciting research."

As a result of his visit to the Food and Brand Lab he co-authored the following papers:

Janneke Giesen 

Janneke Giesen 

(PhD, Maastricht University, the Netherlands) Janneke was a visiting scholar at the Food and Brand Lab from February 10th to April 25th, 2008.

Carolina Werle 

Carolina Werle 

(Ph.D. in Marketing, Université Pierre Mendes, France) Carolina was a visiting scholar at the Food and Brand Lab from April 1st to November 15th, 2006.

Carolina is Associate Professor in the Marketing Department in Grenoble Ecole de Management, France.

About her time at the Lab Carolina says: 

"My visit to the FB&L was an outstanding experience. In 6 months, I conducted more than 10 experiments, all with real behavioral measures! With Brian I learned how to find interesting research ideas by simply observing consumers in their daily lives, how to operationalize these ideas into cool experiments, how to make projects move forward, and how to look for grants to fund research -I got a grant from France while still at Cornell and a 2015 grant from the National Cancer Institute in France.”

As a result of her visit to the Food and Brand Lab she authored or co-authored the following papers: 

Ganael Bascoul 

Ganael Bascoul 

(PhD Management Science, Université de Strasbourg, France) Ganael was a visiting scholar at the Food and Brand lab from June 1st to August 31st, 2006.

Ganael is the Co-Founder and Innovation Expert at Soon Soon Soon in Paris, France. 

As a result of his visit to the Food and Brand Lab he co-authored the following paper: 


Graduate Students


Anu Mukund

Anu Mukund

Anu received her MS in Marketing at Simon Business School, University of Rochester and as an in-residence researcher she conducted research at the Food and Brand Lab from July 2014 to July 2015. 

Rebecca Robbins

Rebecca Robbins

Rebecca received her PhD in Health, Communication, & Psychology from Cornell University . She is now a Postdoctoral Fellow at NYU Langone Medical Center in the Department of Population Health. While working towards her PhD, she conducted research with the Cornell Food and Brand Lab beginning in 2012.  

As a result of her work with the Food and Brand Lab, she has authored the following papers:

Laura Smith

Laura Smith

Laura is a PhD Candidate in the Cornell University College of Human Ecology. As a former staff member and current PhD candidate, she has been conducting research with the Cornell Food and Brand Lab since 2009.

As a result of her work with the Food and Brand Lab, she has co-authored the following papers:

Jenny (Wan-Chen) Lee 

Jenny (Wan-Chen) Lee 

Jenny received her MS in Applied Economics and Management from Cornell University. As a graduate student she worked with the Cornell Food and Brand Lab from 2009 to 2011.

 

Jenny is currently a Business/Financial Analyst for Nestle S.A.

As a result of her work with the Food and Brand Lab, she authored the following paper:

Matthew Cheney 

Matthew Cheney 

Matthew received his MS in Library and Information Science from the University of Illinois at Urbana-Champaign. As a graduate student he worked with the University of Illinois Food and Brand Lab from 1998 to 2003.

Matthew is currently a Partner at ChapterThree.com, a web development company based in San Francisco.

As a result of his work with the Food and Brand Lab, he co-authored the following papers:

S. Adam Brasel 

S. Adam Brasel 

Adam received his MBA from the University of Illinois at Urbana-Champaign. As a graduate student he worked with the University of Illinois Food and Brand Lab from 1998 to 2000.

Adam later received his PhD from Stanford University and is currently Associate Professor of Marketing at Boston College.

As a result of his work with the Food and Brand Lab, he co-authored the following paper:

Se-Bum Park 

Se-Bum Park 

Se-Bum received his MBA from the University of Illinois at Urbana-Champaign. As a graduate student he worked with the University of Illinois Food and Brand Lab from 1998 to 1999.

Se-Bum later received his PhD from Kellogg School of Management, Northwestern University and is currently Associate Professor at Yonsei University School of Business in Korea.

As a result of his work with the Food and Brand Lab, he co-authored the following papers:

Pierre Chandon

Pierre Chandon

Pierre received his PhD in Marketing from HEC School of Management, France. He worked with Dr. Wansink as a visiting scholar from 1995 to 1997 at the Wharton School of the University of Pennsylvania and again at the University of Illinois Food and Brand Lab from 1997-1998.

Pierre is currently the L’Oreal Chaired Professor of Marketing- Innovation and Creativity and Director of the INSEAD Social Sciences Research Center, France.

As a result of his work with the Food and Brand Lab, he authored or co-authored the following papers: