Beating Mindless Eating


Most of us don't overeat because we're hungry. We overeat because of family and friends, packages and plates, names and numbers, labels and lights, colors and candles, and other environmental factors. We investigate how these factors influence us and how to make them work for us rather than against us.

Just thinking about exercise makes me serve more food. Physical activity and calorie compensation

Introducing a new exercise routine may not result in the desired weight loss because people engage in more indulgent eating behaviors as a means of compensation. In this study we went a step further to explore if merely the thought of exercise could induce increased consumption in food.

Mindless Eating and Healthy Heuristics for the Irrational

Previous research has focused on food choice decisions that determine what we eat, but much less research has been dedicated towards how much we eat. There are many environmental factors which consistently influence eating behavior, such as the number of food items in an assortment, the eating behavior of a dining companion, and the size of plates, packages, serving bowls and even pantries.

Bad Popcorn In Big Buckets: Portion Size Can Influence Intake As Much As Taste

Do people only overeat the foods they like? We investigated whether environmental cues such as packaging and container size are so powerful that they can increase our intake of foods that are less palatable. We recruited moviegoers who had independently elected to see one of four showings (two consecutive shows on two consecutive evenings) of the re–release of the film "Stargate" at a theatre in a northern Philadelphia suburb.

Exploring Comfort Food Preferences Across Gender and Age

Does preference for comfort foods vary across age and gender? We conducted two studies to examine the physiological and psychological motivations behind food preferences in order to answer this question. We randomly contacted 411 Americans via mail and asked them to describe their favorite comfort food and why it was comforting to them, among other questions. From their responses we concluded that people consider both meal– and snack–related foods to be comfort foods.

When are Stockpiled Products Consumed Faster? A Convenience–Salience Framework of Post–Purchase Consumption Incidence & Quantity

When consumers stockpile products, how do they decide when and how much they will consume? To answer this question, we develop a framework showing how the salience and convenience of products influence post purchase consumption incidence and quantity.