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The Cornell Food & Brand Lab

Key Discoveries - Just Out!

To discover and disseminate transforming solutions that help all people eat better

Below you will find pages dedicated to key findings from the Cornell Food and Brand Lab. Each page includes a summary of the corresponding peer–reviewed paper, related videos, recent media, related articles, and links to other useful resources.

To check out the Previous Key Discoveries, please see

Other Key Discoveries!



 


Fasting fattening
Skipping Meals and Shopping Sabotages Diets

Pre-ordering in School Cafeterias
Preordering lunch increases healthy entrée selection in elementary schools

Slice That Fruit!
Making fruit easier to eat increases sales and consumption in school cafeterias

 


Organic Cookies are Still Cookies
Organic Labels Bias Consumers Perceptions through the “Health halo effect”

Nudging in the Lunchroom
Libertarian Paternalism and School Lunches:
Guiding Healthier Behavior While Preserving Choice

Just a Bite!
Smaller Snacking is Smart Snacking

 


Beating Your Mindless Eating Habits!
Small Easy Changes can Lead to Sustainable Weight Loss and Healthier Eating Habits

Healthy Snack Variety = Happy Kids!
Filling Up Kids on Fewer Calories

Veggies Make the Meal!
Adding Vegetables Enhances both Main Dish Expectations and Perception of the Cookt

 


Does Food Marketing Need to Make us Fat?
How Food Marketers can Make “Win-Win” Adjustments to their Strategies to Help Consumers Eat Better while Staying Profitable

Last Meal
Death Row Nutrition: Curious Observations of Last Meals

Music and Light
Lighting and music affect food consumption and satisfaction in surprising ways

 


What's in a Name
Catchy vegetable names increase affinity for greens

Branding veggies for kids
How Elmo Can Help Kids Make Healthier Lunch Choices

It's Not Just Lunch!
Sharing a Meal with an Ex- Girlfriend or Boyfriend Causes More Jealousy than Other Forms of Communication

 


Is Meat Male?
Exploring the metaphoric link between meat and maleness in Western cultures

Healthy Convenience
Making healthy foods more convenient can go a long way

First Foods Most
After Fasting: Starches Are Eaten First and Vegetables Last

 


Trigger Foods
How trigger foods induce healthier food choices

Child Plating Preferences
Add Color and Variety to Children's Plates!

What would Batman eat?
Priming children to make healthier fast food choices

 


The Color of Your Plates
What's With the Color of Your Plate?.

Stopping at a Serving Size
Will you east less if your food had 'STOP' signs?

Trauma and Financial Risk Taking
Do Psychological Shocks Affect Financial Risk Taking Behavior? A Study of U.S. Veterans