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A Slim by Design Breakfast

Breakfast Preferences of Healthy Weight People

Breakfast Preferences of Healthy Weight People

Only 4% of polled healthy weight individuals skip breakfast

The most common breakfast foods consumed by healthy weight individuals as fruits and vegetables! 

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Vuorinen, Anna-Leena, Camille Finn and Brian Wansink. (2015). The Impact a Breakfast has on Making a Person Slim by Design. Obesity Week Poster Presentation, Conference Proceedings, 73.

Time and again we’ve been told: Breakfast is the most important meal of the day. This refrain has proven particularly truthful for people who are trying to lose weight. To gain insight into what breakfast eating habits would be beneficial to those seeking to lose weight, a Cornell Food & Brand Lab research team sought to find out what healthy weight people eat for breakfast.

The research team established an online Slim by Design registry to investigate characteristics and behaviors of people who are at a healthy weight and do not struggle with weight problems (see the infographic). 147 people (118 female) participated in the registry by answering questions about their breakfast patterns. Specifically, they responded to the question: “On an average day, what would you have for breakfast?”

The study showed that the most common breakfast items consumed by slim people were fruits and vegetables (51%), dairy (41%), cold cereal or granola (33%), bread (32%), eggs (31%), hot cereal (29%), coffee (26%). Only 4% of participants indicated that they didn’t eat breakfast.

 “One important take away from this study is that a very high rate of slim people actually eat breakfast instead of skipping, which is consistent with previous research on the importance of breakfast,” explains lead author  Anna-Leena Vuorinen, “But what stands out is that they not only ate breakfast, but that they ate healthful foods like fruits and vegetables. Also, egg consumption was higher than we expected.” If the Food and Brand Lab has a refrain of its own it’s: do what slim people do.

Click here to see if you are eligible to participate in the new Global Healthy Weight Registry!

The findings of this study, conducted by Anna-Leena Vuorinen, of VTT Technical Research Centre in Finland, PhD student at the University of Tempere and a former visiting scholar at the Food and Brand Lab, Camille Finn, of Cornell University, Megan Zhou, a Cornell University alumna and Brian Wansink, PhD, director of the Food and Brand Lab and author of the book Slim by Design, were presented at Obesity Week 2015, Los Angeles, CA on November 4th and are published in the conference proceedings.