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Special Features
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Download Articles2007 "The Influence of Incidental Affect on Consumers' Food Intake," Garg, Nitika, Brian Wansink and J. Jeffrey Inman, Journal of Marketing, 71:1 (January 2007), 194 – 206. Reprinted with permission from Journal of Marketing, published by the American Marketing Association http://www.marketingpower.com/content1053.php
2006 "Can "Low-Fat" Nutrition Labels Lead to Obesity?," Wansink, Brian and Pierre Chandon, Journal of Marketing Research, Vol. 43 (November 2006), 605-617. Reprinted with permission from Journal of Marketing Research, published by the American Marketing Association http://www.marketingpower.com/content1054.php “How Biased Household Inventory Estimates Distort Shopping and Storage Decisions,” Wansink, Brian and Pierre Chandon, Journal of Marketing, 70:4 (October), 118 – 135. Reprinted with permission from Journal of Marketing, published by the American Marketing Association http://www.marketingpower.com/content1053.php
2005 “Bad Popcorn in Big Buckets: Portion Size Can Influence Intake as Much as Taste, “ Wansink, Brian and Junyong Kim, Journal of Nutrition Education and Behavior, 37:5 (Sept-Oct), 242-5. “Bottomless Bowls: Why Visual Cues of Portion Size May Influence Intake,” Wansink, Brian, James E. Painter, and Jill North, Obesity Research, 13:1 (January), 93-100 © 2005 NAASO – The Obesity Society. “Increasing the Acceptance of Soy-Based Foods,” Wansink, Brian, Steven Sonka, Peter Goldsmith, Jorge Chiriboga, and Nilgün Eren, Journal of International Food and Agribusiness Marketing, 17:1, 35-55 © 2005 The Haworth Press, Inc. Binghamton, NY http://www.HaworthPress.com. Article copies available from The Haworth Document Delivery Service: 1-800-HAWORTH, e-mail: docdelivery@haworthpress.com. “Leveraging FDA Health Claims,” Wansink, Brian and Matthew M. Cheney, Journal of Consumer Affairs, 39:2 (Winter), 386-398 © 2005 The American Council on Consumer Interests, Blackwell Publishing www.blackwell-synergy.com. “Super Bowls: Serving Bowl Size and Food Consumption,” Wansink, Brian and Matthew M. Cheney, JAMA – Journal of the American Medical Association, 293:14 (April 13), 1727-1728. Copyright © 2005, American Medical Association.
2004 “Channel Contract Behavior: The Role of Risk Attitudes, Risk Perceptions, and Channel Member Market Structures,” Pennings, Joost M.E. and Brian Wansink, Journal of Business, 77:4 (October), 697-723 © 2004, University of Chicago Press, http://www.journals.uchicago.edu/JB/home.html “Consumer Reactions to Food Safety Crises,” Wansink, Brian, Advances in Food and Nutrition Research, 48, 103-150. To get the published article, click on the link below: “Cooking Habits Provide a Key to 5 a Day Success,” Wansink, Brian and Keong-mi Lee, Journal of the American Dietetic Association, 104:11, (November), 1648-1650. To get the published article click here: doi:10.1016/j.jada.2004.09.017 “Environmental Factors that Increase the Food Intake and Consumption Volume of Unknowing Consumers,” Wansink, Brian, Annual Review of Nutrition, Volume 24, 455-479. Posted with permission, from the Annual Review of Nutrition, Volume 24 © 2004 by Annual Reviews, www.annualreviews.org “How Diet and Health Labels Influence Taste and Satiation,” Wansink, Brian, Koert van Ittersum, and James E. Painter, Journal of Food Science, 69:9 (Nov-Dec), S340-S346. Acknowledgement: ©2004 The Institute of Food Technologists, Blackwell Publishing www.blackwell-synergy.com. “The Influence of Assortment Structure on Perceived Variety and Consumption Quantities,” Kahn, Barbara E. and Brian Wansink, Journal of Consumer Research, 30:4 (March), 519-533 © 2004, University of Chicago Press, http://www.journals.uchicago.edu/JCR/home.html
2003 “Bottoms Up! The Influence of Elongation and Pouring on Consumption Volume, Wansink, Brian and Koert van Ittersum, Journal of Consumer Research, 30:3 (December), 455-463. ©2003, University of Chicago Press, www.journals.uchicago.edu/JCR/home.html. “How Do Front and Back Package Labels Influence Beliefs About Health Claims?” Wansink, Brian, Journal of Consumer Affairs, 37:2 (Winter), 305-316. Acknowledgement: ©2003 The American Council on Consumer Interests, Blackwell Publishing www.blackwell-synergy.com. “How Resourceful Consumers Identify New Uses for Old Products,” Wansink, Brian, Journal of Family and Consumer Science, 95:4 (November), 109-113. Posted with permission of the Journal of Family & Consumer Sciences www.aafcs.org “Interactions Between Forms of Fat Consumption and Restaurant Bread Consumption,” Wansink, Brian and Lawrence W. Lindner, International Journal of Obesity, and Related Metabolic Disorders, 27:7, 866-868. “Overcoming the Taste Stigma of Soy,” Wansink, Brian, Journal of Food Science, 68:8 (September), 2604-2606 © 2003 by The Institute of Food Technologists, Blackwell Publishing www.blackwell-synergy.com "Profiling Nutritional Gatekeepers: Three Methods for Differentiating Influential Cooks, Food Quality and Preference, Wansink, Brian, 14:4 (June), 289-297. “Using Laddering to Understand and Leverage a Brand’s Equity,” Wansink, Brian, Qualitative Market Research, 6:2, 111-118 © 2003 Emerald Group Publishing Limited.
2002 “A Note on Modeling Consumer Reactions to a Crisis: The Case of the Madcow Disease,” Pennings, Joost M.E., Brian Wansink, and Matthew M.E. Meulenberg, International Journal of Research in Marketing, 19:2 (March), 91-100. To get the published article, click the link below: “Building a Successful Panel,” Wansink, Brian and Seymour Sudman, Marketing Research, (Fall), 23-27. Acknowledgement: Reprinted with permission from Marketing Research, published by the American Marketing Association www.marketingpower.com/content1051.php. “A Cultural Hedonic Framework for Increasing the Consumption of Unfamiliar Foods: Soy Acceptance in Russia and Columbia,” Wansink, Brian, Steven T. Sonka, and Matthew M. Cheney, Review of Agricultural Economics, 24:2, 353-365. “Changing Eating Habits on the Home Front: Lost Lessons from World War II Research,” Wansink, Brian, Journal of Public Policy and Marketing, 21:1 (Spring), 90-99. Acknowledgement: Reprinted with permission from Journal of Marketing, published by the American Marketing Association www.marketingpower.com/content1053.php. “How Visibility and Convenience Influence Candy Consumption,” Painter, James E., Brian Wansink, and Julie B. Hieggelke, Appetite, 38:3 (June), 237-238. To get the published article, click the link: doi:10.1006/appe.2002.0485 “Sensory Suggestiveness and Labeling: Do Soy Labels Bias Taste?” Wansink, Brian and Se-Bum Park, Journal of Sensory Studies, 17:5 (November), 483-491 © 2002 Food and Nutrition Press, Inc., Blackwell Publishingwww.blackwell-synergy.com “When are Stockpiled Products Consumed Faster? A Convenience-Salience Framework of Post-purchase Consumption Incidence and Quantity,” Chandon, Pierre and Brian Wansink, Journal of Marketing Research, 39:3 (August), 321-335. Reprinted with permission from Journal of Marketing Research, published by the American Marketing Association www.marketingpower.com/content1054.php. “Taste Profiles That Correlate with Soy Consumption in Developing Countries,” Wansink, Brian and JaeHak Cheong, Pakistan Journal of Nutrition, 1:6 (December), 276-278. The published version of this article is available at http://www.pjbs.org/pjnonline/fin68.pdf
2001 “Abandoned Products and Consumer Waste: How Did That Get into the Pantry?” Wansink, Brian, Choices, (October), 46. Acknowledgement: ©2001, American Agricultural Economics Association, Choices www.choicesmagazine.org. “At the Movies: How External Cues and Perceived Taste Impact Consumption Volume,” Wansink, Brian and SeaBum Park, Food Quality and Preference, 12:1 (January), 69-74. To get the published article, click on the link: doi:10.1016/S0950-3293(00)00031-8 “Descriptive Menu Labels Effect on Sales,” Wansink, Brian, James M. Painter, and Koert van Ittersum, Cornell Hotel and Restaurant Administrative Quarterly, 42:6 (December), 68-72. “The Marketing Battle Over Genetically Modified Foods: False Assumptions about Consumer Behavior,” Wansink, Brian and Junyong Kim, American Behavioral Scientist, 44:8 (April), 1405-1417 © 2001 Sage Publications, Inc.
2000 “A Benefit Congruency Framework of Sales Promotion Effectiveness,” Chandon, Pierre, Brian Wansink, and Gilles Laurent, Journal of Marketing, 64:4 (October), 65-81. Reprinted with permission from Journal of Marketing , published by the American Marketing Association http://www.marketingpower.com/content1053.php “Methods and Measures that Profile Heavy Users,” Wansink, Brian and SeaBum Park, Journal of Advertising Research, 40:4 (July/August), 61-72. “The Mystery of the Cabinet Castaway: Why We Buy Products We Never Use,” Wansink, Brian, S. Adam Brasel, and Stephen Amjad, Journal of Family and Consumer Science, Vol. 92:1, 104-108. Posted with permission of the Journal of Family & Consumer Sciences www.aafcs.org “New Techniques to Generate Key Marketing Insights,” Wansink, Brian, Marketing Research, (Summer), 28-36. Acknowledgement: Reprinted with permission from Marketing Research, published by the American Marketing Association www.marketingpower.com/content1051.php.
1998 “An Anchoring and Adjustment Model of Purchase Quantity Decisions,” Wansink, Brian, Robert J. Kent, and Stephen J. Hoch, Journal of Marketing Research, 35:1 (February), 71-81. Reprinted with permission from Journal of Marketing Research, published by the American Marketing Association www.marketingpower.com/content1054.php.
1996 “Advertising Strategies to Increase Usage Frequency,” Wansink, Brian and Michael L. Ray, Journal of Marketing, 60:1 (January), 31-46. Acknowledgement: Reprinted with permission from Journal of Marketing Research, published by the American Marketing Association www.marketingpower.com/content1053.php. “Can Package Size Accelerate Usage Volume?” Wansink, Brian, Journal of Marketing, Vol. 60:3 (July), 1-14. Reprinted with permission from Journal of Marketing Research, published by the American Marketing Association www.marketingpower.com/content1053.php.
1994 “Advertising’s Impact on Category Substitution,” Wansink, Brian, Journal of Marketing Research, 31:4 (November), 505-515. Acknowledgement: Reprinted with permission from Journal of Marketing Research, published by the American Marketing Association www.marketingpower.com/content1054.php. “Antecedents and Mediators of Eating Bouts,” Wansink, Brian, Family and Consumer Sciences Research Journal, 23:2 (December), 166-82 © 1994 Sage Publications, Inc. “Developing and Validating Useful Consumer Prototypes,” Wansink, Brian, Journal of Targeting, Measurement and Analysis for Marketing, 3:1, 18-30 © 1994 Henry Stewart Publications. Reproduced with permission of Palgrave Macmillan. This extract is taken from the author's original manuscript. The definitive published version of this extract may be found at www.palgrave-journals.com. “Increasing Cognitive Response Sensitivity,” Wansink, Brian, Michael L. Ray, and Rajeev Batra, Journal of Advertising, 23:2 (June), 65-75.
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