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Research Areas
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Food Safety FearsWhen it comes to food safety information, people either seem to ignore it (as with biotech) or they panic (as with Mad Cow Disease/BSE). This research shows why our education efforts are often so ineffective. The Marketing Battle Over GMO Foods: False Assumptions About Consumer BehaviorHow do consumers think about biotechnology and GMO foods, and how can they be educated more effectively Selling Biotechnology?An abbreviated summary of why biotech-related communication efforts are so ineffective. Modeling Consumer Reactions to a Crisis: The Case of the Madcow Diseaseabstract & summary | full text A study of American, Germany, and the Netherlands shows why people overreact to food crises and when this can be better controlled. Consumer Reactions to Food Safety CrisesWhat happens when we believe contamination, terrorism, or a genetic incidence threatens a part of the food supply? Sometimes such crises influence the recall, redesign, and communication efforts of individual companies; other times they threaten entire industries. Related Web LinksCenters For Disease Control & Prevention—Food Safety FDA Center For Food Safety & Applied Nutrition Food Safety Research Information Office USDA Food Safety & Inspection Service World Health Organization Department of Food Safety |
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