“It is critical that the U.S. government recognizes that intelligently focused nutrition-related efforts are important in helping lead Americans of all ages to lead healthier lifestyles. Marketing Nutrition shows how simple solutions can save lives.” — Congressman Timothy V. Johnson, United States House of Representative.

“Marketing Nutrition offers a ‘win-win’ proposition for all concerned. Insightful companies, health professionals, and policy makers can lead the way... in helping people eat better and enjoy food more.” — Dr. James O. Hill, Director of Human Nutrition, University of Colorado Medical School.

“Marketing Nutrition moves theory and research into practice. There are enormous economic dividends for health care providers, public health institutions, and commercial food companies, if we are successful in doing this.” — Dr. David Mela – Expertise Group Leader, Unilever Health Institute.

“Well documented and insightful, Marketing Nutrition is an essential read for those involved in marketing new food products to the 21st Century consumer.” — Peter Golbitz, President, Soyatech, Inc.

“Professor Wansink has provided a wealth of insights into why consumers eat and behave the way they do. However, unlike many other concerned nutrition observers, he puts forth remedies to common nutrition stumbling blocks, ill-conceived marketing programs and consumer misunderstandings with an eye to more effective marketing for food companies and improved health for consumers. This valuable book should be read by industry marketing professionals and public policy makers alike.” — Dr. Ed McLaughlin, Director, Food Industry Management Program – Cornell University.

“With innovative insights, cutting-edge research, and global best practices, Wansink unravels the mysteries of marketing nutrition and provides ingenious ideas to help encourage, promote, and improve a healthier America.” — Herb Jackson III, Senior Consultant, The Gallup Organization.

Purchase Marketing Nutrition on Amazon.com.

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