What can be done to more effectively promote fruit and vegetable consumption? These original studies show how they can be better promoted as snacks and better integrated in to meals.

Advertising Strategies to Increase Usage Frequency

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Why do we only eat cranberry sauce during Thanksgiving? Thinking of healthy foods outside of their typical usage situations has a surprising increase on our consumption of them.

Changing Eating Habits on the Home Front: Lost Lessons from World War II Research

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These hidden secrets from WWII show a lot about adopting unfamiliar foods, like soy. Gatekeepers and incremental introductions are of particular importance.

A Cultural Hedonic Framework for Increasing the Consumption of Unfamiliar Foods

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The way a consumer segment views foods will predict how they will respond to fruit and vegetable promotions or education efforts.

Profiling Nutritional Gatekeepers: Three Methods for Differentiating Influential Cooks

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Who are the great next-door cooks of America? A study of 660 of them shows they fall into 5 personality types, and it also shows how they influence their family’s consumption of healthy foods, such as fruits and vegetables.

Advertising’s Impact on Category Substitution

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To eat healthy products instead of unhealthy ones, we need to view the healthy products as different, but not too different than the unhealthy ones they replace.

Cooking Habits Provide a Key to Five-a-Day Success