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Research Areas
Special Features
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New Research MethodsTo help people eat better, we need to understand the “whys” behind their behavior. This section explains research methods we use that help answer the “why’s” behind food psychology. Using Laddering to Understand and Leverage a Brand’s EquityThis describes an in-depth interviewing method that generates easy insights. Estimating an Advertisement’s Impact on One’s Consumption of a Brandfull text New Techniques to Generate Key Marketing InsightsThis is the foundation of brainstorming in the Food and Brand Lab. Increasing Cognitive Response SensitivityVerbal protocols can be very useful if these measures are taken. Developing and Validating Useful Consumer PrototypesA prototyping technique that helps us “walk in the shoes” of consumers. Methods and Measures that Profile Heavy UsersHere is how to most effectively profile heavy users for a product or food. Building a Successful Convenience PanelA easy way to inexpensively collect preference and consumption data from real consumers. |
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