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(Mis)Marketing SoySoy has tremendous potential to improve the diet of protein-starved developing countries as well as overfed America. Efforts to do so, however, have been disappointing. This research offers insights how to encourage soy consumption among the people who will benefit most. Increasing the Acceptance of Soy-Based FoodsHow to introduce unfamiliar protein-rich foods into the diet was the focus of a study conducted during the rationing years of World War II. Recently released findings from this study constitute the basis upon which the author provides insights into ways to increase the acceptance of soy-based foods. The Marketing Battle Over Genetically Modified Foods: False Assumptions About Consumer BehaviorHere is how consumers think about biotechnology and GMO soy foods, and how to communicate with them more effectively. Overcoming the Taste Stigma of Soyabstract | full text | teaching tips Can a food product’s label influence how a consumer perceives its taste? This study supports this claim by showing that including the ingredient soy on labels has a negative effect on taste ratings. Taste Profiles That Correlate with Soy Consumption in Developing Countriesabstract & summary | full text This shows that people who love the taste of soy can be profiled by the other foods they eat and by their cooking habits. This information is important for targeting efforts. Do Front and Back Package Labels Influence Beliefs about Health Claims?Put health claims on both sides of a package – a short one on front and a longer one on back. Relation of Soy Consumption to Nutritional Knowledgeabstract | full text People know less about soy than we think. There is a low correlation between soy nutritional knowledge and behavior. Changing Eating Habits on the Home Front: Lost Lessons from World War II Researchabstract & summary | full text These hidden secrets from WWII show a lot about adopting unfamiliar foods, like soy. Gatekeepers and incremental introductions are of particular importance. A Cultural Hedonic Framework for Increasing the Consumption of Unfamiliar FoodsThe way a culture views foods indicates how they will adopt relatively unfamiliar ones, such as soy. Sensory Suggestiveness and Labeling: Do Soy Labels Bias Taste?How do labels influence our taste of a product? A study involving a soy label reveals that labels generally influence taste perceptions negatively although they do often make health claims more believable. Profiling Nutritional Gatekeepers: Three Methods for Differentiating Influential Cooksabstract & summary | full text | teaching tips Who are the great next-door cooks of America? A study of 660 of them shows they fall into 5 personality types, and it also shows how they influence the eating habits of others. Related Web LinksSoyfoods Association of North America |
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