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The Cornell Food & Brand Lab

Marketing Nutrition

Cooking Habits Provide a Key to Five–a–Day Success

Summary

Fruits are not vegetables. What makes one person become a fruit lover and another become a vegetable lover? If we knew what these differences were, we could more effectively encourage our clients and our country to eat more fruits or vegetables simply by tailoring our education efforts by using different and more relevant messages and media.

For more information see Wansink, Brian and Keong–mi Lee (2004), "Cooking Habits Provide a Key to 5 a Day Success," Journal of the American Dietetic Association, 104:11, (November), 1648–1650. The published version of this article is available at: doi:10.1016/j.jada.2004.09.017

Contact:
Brian Wansink, PhD
Food and Brand Lab, Director
110 Warren Hall
Cornell University
Ithaca, NY 14853
Email: foodandbrandlab@cornell.edu

*The study was conducted at the University of Illinois, former location of the Cornell Food and Brand Lab.