Marketing Nutrition
Selling Biotechnology?
Summary
For more information see Wansink, Brian (2001), "Selling Biotechnology?" Farmweek, (May 7),15.
Contact:
Brian Wansink, PhD
Food and Brand Lab, Director
110 Warren Hall
Cornell University
Ithaca, NY 14853
Email: foodandbrandlab@cornell.edu
*The study was conducted at the University of Illinois, former location of the Cornell Food and Brand Lab.
