Super Bowls: Serving Bowl Size and Food Consumption
Students at a super bowl party who were given large serving bowls served themselves 53% (146 calories) more and consumed 56% (142 calories) more than those who used smaller bowls. The concept of "portion distortion" arises when a large serving bowl signals to the consumer that it is appropriate to consume a larger amount of food. Further research can use these same consumption cues in an attempt to promote increased consumption of healthy foods and decreased consumption of unhealthy foods.
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*The study was conducted at the University of Illinois, former location of the Cornell Food and Brand Lab.