Labeling and Taste Targeting

Accounting for Taste: Prototypes that Predict Preference

For more information see Wansink, Brian and SeaBum Park (2000), “Accounting for Taste: Prototypes that Predict Preference,” Journal of Database Marketing, 7:4, 308-320.

Contact:
Brian Wansink, PhD
Food and Brand Lab, Director
110 Warren Hall
Cornell University
Ithaca, NY 14853
Email: foodandbrandlab@cornell.edu

*This study was conducted at the University of Illinois, former location of the Cornell Food and Brand Lab.

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© 2006 Cornell University, Food and Brand Lab, Department of Applied Economics and Management