Welcome students...

Get Involved!

If you're here, you're probably a food-loving student motivated to learn about cool new ideas. You want to get your hands dirty doing the research that can impact the lives of those around you. If this sounds like you, see below for opportunities to get involved!

Navigation

Under construction. The full Table of Contents listing will appear here.

CU Students: Enroll in the F&BL Workshop

The Food and Brand Lab Workshop (AEM 4020 or AEM 4021) is a semester-long experiment and discussion series, where you'll get to look at some of the Food and Brand Lab's most up-and-coming research, help plan out real-life applications of our work, and ultimately pilot your own food psychology experiment.

An average of 60 students compete for 8-12 spots.  We do not care about your GPA, your major, or your activities.  All we look for are creative, curious people who work hard.

For those who are interested, there is a mandatory orientation session on the second Monday prior to Spring Break at 4:30pm.  In the four weeks following this meeting, there are a series of research activities prospective students are involved in (brainstorming, data collection, observation, and coding) that help you determine whether you are interested in the Lab and what you would be doing in it.  Toward the end of February details will be posted in the Lab showcase window outside Warren Room 110

Workshop alumni have gone to be extremely successful, working everywhere from Nielsen to Campbell’s to McKinsey & Company.

You must be a Cornell student to participate. If you're not a Cornell student and still want to get involved, check our Summer Internship Program (below).  

What You'll Get 

  • A 3-credit workshop series with 8-12 other hand-selected, bright, and intellectually curious peers. 
  • A chance to help generate, shape, critique, and pilot some of the most up-and-coming Food and Brand Lab research.  
  • Real-world experience in applying food research. Brainstorming about how to increase usage of protein-heavy meals at food shelters, and mocking up possible food packaging to reduce ingredient aversion are just some of the cool projects participants have done in the past. 

Pre-Requisites for Applicants: There is no pre-requisite to be in the Lab other than curiosity. Prior Lab members have come from over 20 different departments across Cornell.  

Schedule Conflicts: If you cannot attend the Food and Brand Lab workshop, we highly encourage you to consider applying for a Research Assistant position at the Lab (info below).

If Interested:

Attend a Food and Brand Lab Workshop Recruitment Session! You'll learn more about the Food and Brand Lab, and get information on next steps in the application process. Recruitment sessions for the Fall Workshop (AEM 4020) take place during the previous semester, typically in March. The first compulsory recruitment sessions for the Fall 2016 semester have been scheduled for Monday March 14th and Tuesday March 15th, 2016 at 4:30pm in Warren B75.

Questions? Contact us at: foodandbrandlab@cornell.edu


CU Students: Work for Us!

We typically hire several Cornell undergraduates as hourly employees to work closely with Food and Brand Lab researchers as Research Assistants (RAs). In this job you will have the opportunity to contribute to the ongoing research and outreach activities conducted in the Lab. You will assist with study preparation and execution, handle data, help write content for the Lab’s website, and even gain experience with the writing, editing and submission of articles for academic journals. Outreach is a major component of the work we do, so you will also learn to apply research to real-word situations by assisting with outreach projects!

Requirements & Work Hours Are Flexible

 

Most RAs come from fields such as Food Science, Nutrition, Psychology, Communications, etc. However, we don’t have any specific requirements as to your background. If you are curious and interested in what we do we will consider your application regardless of your background.

On average RAs work for us 10 hours/week although we can hire you for more or less, according to your availability. We schedule RAs in chunks of time so that meaningful work can be accomplished but we are flexible and always aim for the best match between your availability and the Lab’s needs!

If you are interested in a Research Assistant Position, please contact us at foodandbrandlab@cornell.edu


Join the Lab as a Visiting Scholar

The Food and Brand Lab hosts an average of three Visiting Scholars from around the globe at any given time.  These scholars can be graduate students, post-doctoral researchers, or visiting faculty on sabbatical, and they visit for any time period from 3 to 12 months. 

Read More


Check Out Our MPS Program

Pursue a Master of Professional Studies with concentration in Applied Behavioral Economics and Individual Choice

This unique Master of Professional Studies in Agriculture and Life Sciences with concentration in Applied Behavioral Economics and Individual Choice (ABEIC) program ignites cross-disciplinary solutions that transform consumer welfare as well as firm performance. Cornell University has a long history of transforming cutting edge research into knowledge that can be applied to the pressing issues of industry and policy.

This new MPS program builds on this reputation by training a new generation of business and policy decision-makers with cutting edge tools. Cornell’s Dyson School of Applied Economics and Management lies at a unique intersection of expertise in the areas of behavioral economics and the role that psychology and economics jointly play in decisions related to food, public health, personal finance and sustainability.

Past research from this program promoted 100-calorie portions, changed the way superfund sites are regulated, and the transformation of over 25,000 school lunchrooms across the nation. In this program students have the opportunity to stylize their curriculum to empower both their career and find win-win solutions. The three primary concentrations include:

  • Behavioral Marketing  

Consumers often face the choice between indulgent consumption or responsible consumption—virtue or vice. Using subtle cues and common behavioral heuristics can help firms guide consumer choice in the retail marketplace. Such tools can be used to reinforce healthier or more responsible choices without making the consumer feel goaded, judged or restricted all while preserving profits.

  • Sustainability and Behavior

As we learn more about the long-term environmental impacts of modern lifestyles, consumers and firms find themselves facing a tradeoff between current payoffs or a more sustainable future. Using behavioral tools, firms can address the increasingly restrictive regulatory environment while creating added value for their consumers. 

  • Behavioral Finance

Financial markets are susceptible to sharp rises and falls often based on irrational responses to changes in market information. Such trading can often eviscerate returns not only of panicky individuals, but also the well-researched institutional investment firms. Using behavioral economic concepts can help minimize the effects of such irrational trading and fluctuations and help preserve value and return on investment.

Each of these concentrations is focused on developing innovative managers, entrepreneurs, and researchers for related industries, the government, the health care system and NGOs. Each student must commit to a concentration and take at least six credit hours in that concentration.

For more information about this program visit: http://behavioralecon.dyson.cornell.edu/


Join Our Summer Internship

Intern at the Food and Brand Lab during the Summer!

Join the Cornell Food and Brand Lab and be on the leading edge of food psychology research! This opportunity is open to Cornell and non-Cornell students of all majors! An interest in food and eating (and working hard) is all you need. The 2017 Summer Internship program will be held from the first Monday in June through the middle of August. Check out what summer interns of 20152014 , 2013 , and 2011 have to say about it!

The Details

  • This is an unpaid internship, with a proposed 10-week commitment during the summer. 
  • Schedule includes one free week for your own leisure or travel. NYC, Philadelphia, Boston, Washington D.C., Niagara Falls, and many regional attractions are easily reachable by car or bus. 
  • You will be responsible for finding your own summer housing. Previous interns have found sublets through Cornell's Off Campus Housing Office, or at craigslist.org
  • Independent study credit is possible with pre-approval from your college or university advisor
  • There will be reading assignments and  eating behavior observation activities to conduct in preparation for the internship (must be completed before internship start date)

Internship Duties:

  • Collecting and interpreting data (30%)
  • Cooperating on an assigned project (30%)
  • Working on your own project (30%)
  • Contribute to outreach activities (10%)

Anticipated areas of focus:

  • Our "Smarter Lunchrooms" initiative: putting our findings into action to help lead school lunch reform. 
  • The marketing of healthy vs. non-healthy foods in grocery stores. 
  • Hidden persuaders around the household that cause us to overeat. 
  • Other research led by Professor Brian Wansink, author of Mindless Eating: Why We Eat More Than We Think (2006) and Slim by Design: Mindless Eating Solutions for Everyday Life (2014)

Where this has led others:

Some of our former interns have gone on to medical, business, and law school. Others have become dietitians, chemical engineers, or are pursuing PhD programs. Others have accepted positions with Coca-Cola, Procter Gamble, General Mills, and McKinsey & Company, among others. 

To apply:

Please send your resume, a brief cover letter,* and at least one letter of reference to: 

Katie Baildon
475 Warren Hall
Cornell University
Ithaca, NY 14853
email: kmb338@cornell.edu
phone:(607)255-6090

*In your letter, please share what you can offer the Food and Brand Lab, what you expect to gain from the internship, and where you would like the experience to lead you. 

Application schedule and deadlines:

  • Applications will be accepted starting on January 1st each year.
  • Admission decisions will be made on a rolling basis with final decisions communicated to applicants within 10 business days of the application deadline which corresponds to the last Friday in March, as follows:
    • For Summer 2017: Friday March 31st, 2017 at 5pm EST
    • For Summer 2018: Friday March 30th, 2018 at 5pm EST

Visa Information: 

There is no visa sponsorship available through this internship program. 

Qualified foreign applicants can only be admitted if they have or can obtain an adequate visa to come to the US and stay for the duration of the internship program.